Once You've chosen Your niche, there is nothing You can do to increase the amount You are paid per click. This is partly because You cannot choose how much You are paid anyway and partly because the amount You are paid is dependant on the advertisers bid. - If there are lots of advertisers, the market has highly priced bids etc etc, then You'll get paid a fair amount. However, if the market is small and their are few advertisers in it, You should be expecting to get paid a lot less.

It is better to aim at the quantity of visitors for Your site as it will be just the same if You have 200 people bringing in 5 dollars as it will be 1 click bringing in the same 5 dollars, and, although the send option might be great, it does not always work that way. In fact, it is hard to rank for high-paying keywords from organic traffic, because they already have huge competition behind them.

It is know for paying out to go up (and I think also propagated by Google) that if Your quality of Your web sites content is good then the paYout will also be higher and so is the traffic. It's a good idea to keep this in mind, because Google is getting smarter and eventually only the quality and uniqueness will be important. It's already that way now.

In order for Your to get the high paYouts, You will have to target the market, in which advertisers are always paying higher dollars, such as insurance, loans, health etc. You will find those if You little research on the web for “high paying keywords” or something along those lines. Then, once You have selected Your niche, You will have to make sure the keyword density with in Your pages is up to the level at which You will get the ads You want to be displayed to display where You want them to display. Keeping those factors in mind, it takes more care creating pages for higher paYouts. This can also be tricky if You have non-article material on Your pages, such as various promotions and advertisements – those can consume the bots with regards to what exactly Your pages are about, hence will display wrong types of ads (not the ones You want).

Recap:

You can choose a niche that has high PPC costs for the advertisers, and that will enable You to get paid more.

Although You cannot do much other than that.

It will be a tougher job to get those high-paying world, both: to optimise for on page and to rank for.

I will aim to talk about other advertising networks in other than Google in the next article.

Feel free to leave comments – please, those are encouraged, as it will be good for my rankings + will give me some idea whether You like my articles or not and give us Your thoughts on the subject. Thanks.

This article is copyrighted to Andrei Petunin, and can only be published elsewhere with my permission.

 

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