There are ways to can calculate how much You will get paid for click, hence You will know Your average revenue, if You take Your average number of daily clicks and multiply by that amount. As a general rule, advertisers from the big industries that make a lot of profit for the advertisers (like insurance, loans, health & fitness etc) are willing to pay a lot more per click, hence You will make more. In order to get their ads on Your site, all You have to do is “optimise” those those “key words”. So, what You do is You make the words bold, put them in the title tags, page description etc etc. There are a tonne of books You can read on this and You can in fact spend all Your life reading them (there are so many). But, in most cases, what You already know will be enough.

So, if You have a site about Yourself, that will not likely expensive ads and You are not likely to get more than .10 for Your click. However, if You have site about personal loans, You will get paid more. However, if You choose to make one page site just for the purpose of monetising on Adsense, You will likely get very little, because Google is getting smarter by the day and it takes a lot more than that. You need to aim to create content that will be of a real value to Your visitor. That is a subject for another article.

The reason for this is that Google rightly thinks that the better the content the more likely the visitor will convert for the advertising and the happier the advertiser will be with Google. For this reason Google has to constantly review it's networks quality of content and try and improve it. If every web masters purpose was to purely to get people to click on their ads, then think of all the trick web masters would to get get that click.. That would be nonsense and a terrible place where no one will advertise.

The total income from Adsense is not only dependent on how much You get per click but also a lot on the number of clicks You get. And this is pretty obvious. More clicks = money money, right? So, You can create a high paying site with high paying ads, but will You get much traffic? Because the chances are, those words are v. competitive, since they are highly paying. Why spend a year to trying to rank for a keyword “loans” when You can rank for “great loan rates for Californian houses” in just a few days, right? I am actually thinking of publishing a list of markets or keywords, to say precisely, that will tell you, if not exactly, at least approximately how much a click for that particular keyword costs.

So, to recap:

Look at the market to which the keyword belongs. The higher the profit of that market, the more this keyword is likely to cost the advertiser, hence the more likely You are to get paid. There used to be keywords for which advertisers paid 100$ (may still exist!).

Check on-line (there are many places, one of the most popular is Overture.com) where You can check how much advertisers are paying for the click, hence You will get a idea on how much You would get paid.

Try to create concent that would be of a value to its reader – this way Google will favour Your site and give You a higher priced ads. This is v. important, really. The higher the quality You content is, the more You are likely to get paid.

Read about the future of profits from Google Adsense or how to choose the right market in the next article.

This article is copyrighted to Andrei Petunin, and can only be published elsewhere with my permission.

 

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